AS Media: Audience and Institution: Platform comparison

Activity 4: Games Comparison

In class, research two different types of games consoles and demonstrate the different forms of usage

of each.

Summarise these and feed back with class presentations, using PowerPoint.

Include a suggested player rating for each games console.

AS Media: Audience and Institution: Playstation Research

Activity 3: PlayStation Marketing

• Visit the PlayStation website at: http://www.us.playstation.com/Media.

• Then, using the download option, type in ‘Grand Theft Auto’. This search will enable you to view

a trailer for one of the games. You will then be asked to enter your date and birth and then you

can gain access to sample of

• After researching the visual imagery of the trailers, consider how the marketing strategy of

PlayStation would appeal to gamers?

Answer the questions and explain how they use these marketing strategies effectively. Grand Theft Auto.